{"title":"New Chapter","description":"\u003cp\u003eNew Chapter is a practitioner-focused dietary supplement brand specializing in whole-food-based formulations from organic and sustainably sourced ingredients. Products include multivitamins, herbal supplements, omega-3s, and targeted formulas for bone, hormonal, and digestive health.\u003c\/p\u003e","products":[{"product_id":"bone-strength-take-care","title":"Bone Strength Take Care","description":"\u003cp\u003eNew Chapter Bone Strength Take Care Slim Tablets is a multi-nutrient bone and joint support formula built around organic, plant-based calcium harvested from red marine algae (Lithothamnion spp.) off the wild coastline of Iceland. The slim tablet format is designed for ease of swallowing.\u003c\/p\u003e\u003cp\u003eThe calcium in this formula originates exclusively from wild-harvested Lithothamnion, a red marine algae that grows in an intricate matrix naturally rich in calcium, magnesium, and 70+ co-occurring trace minerals in their naturally occurring ratios. This algae-sourced calcium has been researched by international experts in orthopedics, sports medicine, and physiology and is backed by 27 studies. Calcium supports bone density, strong teeth, and normal bone creation, plus heart and joint health.\u003c\/p\u003e\u003cp\u003eThe formula pairs calcium with vegan vitamin D3 (as cholecalciferol derived from pine [Pinus taeda]), which supports proper calcium absorption, and vitamin K2 (as menaquinone-7), which helps direct calcium to bones and joints. Vitamin K1 (as phylloquinone from ferment media) is also included. Magnesium, strontium, and vanadium are present as naturally co-occurring minerals from the same algae source.\u003c\/p\u003e\u003cp\u003eBone Strength Take Care Slim Tablets is designed for adults seeking daily bone, joint, and cardiovascular support, including postmenopausal women, vegans and vegetarians, and those looking to help fill calcium gaps in their diet. The formula is intended for daily, long-term use. Adequate calcium throughout life, as part of a well-balanced diet, may reduce the risk of osteoporosis.\u003c\/p\u003e\u003cp\u003eThe formula is Certified Organic by Where Food Comes From Organic, Certified Gluten-Free by NSF, Non-GMO Project Verified, and Orthodox Union Certified Kosher. It is 100% vegan and dairy-free, with no gelatin or animal-derived excipients. Every lot is tested for heavy metals and potency, and botanicals are identity-tested by an independent, ISO\/IEC 17025-accredited laboratory. Manufactured in the US from Globally Sourced Ingredients.\u003c\/p\u003e","brand":"New Chapter","offers":[{"title":"Default Title","offer_id":43889569169634,"sku":"NC-BONESTRENGTH","price":38.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0071\/8707\/1066\/products\/bone.png?v=1678337333"},{"product_id":"tiny-tabs-multi","title":"Tiny Tabs Multi","description":"\u003cp\u003eTiny Tabs™ Multivitamin is a whole-food fermented multivitamin tablet from New Chapter, formulated with 20+ essential vitamins and minerals to support foundational daily wellness. The formula is herb-free and 100% vegan, designed for adults who want broad nutritional support without botanical or herbal ingredients.\u003c\/p\u003e\u003cp\u003eKey nutrients are fermented with beneficial bacteria and whole foods — including lactic acid bacteria (L. acidophilus, L. rhamnosus, B. bifidum), organic soy flour, organic Saccharomyces cerevisiae, organic orange peel powder, organic carrot powder, and organic alfalfa powder — making the formula gentle on the stomach and suitable for taking anytime, even on an empty stomach. Vitamins A, C, E, K1, and several B vitamins are delivered from or alongside this ferment media complex.\u003c\/p\u003e\u003cp\u003eThe formula uses methylated forms of folate and B12: Folate is provided as L-5-methylfolate (the biologically active form of vitamin B9, already in a form the body can use directly), and Vitamin B12 is provided as methylcobalamin (one of the metabolically active forms of B12). Vitamin D3 is supplied as vegan cholecalciferol derived from pine (Pinus taeda). Vitamin K is delivered as both phylloquinone (K1) and menaquinone-7 (K2). Iron is provided in two forms — ferrous bisglycinate chelate and ferrous fumarate — and zinc is supplied as fermented zinc oxide.\u003c\/p\u003e\u003cp\u003eEach daily serving of six tablets supports heart, brain, bone, immune, vision, stress, cellular energy, and digestive health.* The Tiny Tabs format is significantly smaller than standard multivitamin tablets, making them easy to swallow. The daily serving can be split throughout the day to suit individual routines.\u003c\/p\u003e\u003cp\u003eNew Chapter has been formulating supplements since 1982. This product is Certified Organic by Where Food Comes From Organic (Castle Rock, CO, USA), Certified Gluten-Free by NSF, 100% vegan, and contains no artificial flavors or colors. Ingredients are tested for organoleptic identity, appearance, vitamin\/mineral assay, pesticides, gluten, allergens, heavy metals, and microbiological attributes in accordance with FDA, Health Canada, and California Prop 65 requirements.\u003c\/p\u003e","brand":"New Chapter","offers":[{"title":"Default Title","offer_id":43889570218210,"sku":"NC-TINYTABS","price":27.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0071\/8707\/1066\/products\/Tiny-Tabs-Multi-192-tabs.png?v=1678337361"},{"product_id":"nc-prenatal","title":"Perfect Prenatal™ Whole-Food Multivitamin","description":"\u003cp\u003eAdvanced Perfect Prenatal Multivitamin is a whole-food prenatal multivitamin in vegetarian tablet form, made by New Chapter, a Vermont-based company established in 1982 and certified as a B Corporation.\u003c\/p\u003e\u003cp\u003eThe formula is built on New Chapter's ferment media — a cultured base of organic soy flour, organic Saccharomyces cerevisiae, organic orange peel powder, organic carrot powder, organic alfalfa powder, deactivated papain and bromelain, lactic acid bacteria, and a prenatal probiotic combination — through which the vitamins and minerals are delivered. Vitamin A is provided solely as beta-carotene from this ferment media. Vitamin D3 is supplied as cholecalciferol from ferment media. Vitamin K is present as both phylloquinone (K1) from ferment media and menaquinone-7 (K2) derived from natto. Folate is provided as methylfolate and as folic acid from ferment media. Iron is supplied as ferrous fumarate from ferment media. Calcium and magnesium are additionally sourced from algae Lithothamnion (Lithothamnion calcareum and Lithothamnion corallioides).\u003c\/p\u003e\u003cp\u003eBeyond the vitamins and minerals, the formula includes a 225 mg Prenatal Herbal Blend (from ferment media) comprising organic brown rice, organic oats, organic prune (fruit), organic blueberry (fruit), organic blackberry (fruit), organic flame raisin (fruit), organic raspberry (fruit), organic dandelion (leaf), organic rose hip (fruit), organic lavender (flower), organic lemon balm (leaf), organic peppermint (leaf), and organic clove (bud). A 100 mg Breast Support Blend provides organic broccoli (sprout), organic cauliflower (sprout), organic kale (sprout), organic daikon radish (sprout), organic cabbage (sprout), and organic mustard (sprout). Ginger (rhizome) is included as 50 mg aqueous extract and 12 mg organic supercritical extract (62 mg total) to support comfortable digestion. Organic turmeric (rhizome) from ferment media is also present at 38.2 mg.\u003c\/p\u003e\u003cp\u003eAdvanced Perfect Prenatal is designed for women who are pregnant, nursing, or considering pregnancy, and can be taken anytime, including on an empty stomach. It is 100% vegetarian, certified gluten-free by NSF, Non-GMO Project Verified, and certified organic by International Certification Services, Inc. The product contains no artificial flavors or colors.\u003c\/p\u003e","brand":"New Chapter","offers":[{"title":"Default Title","offer_id":43889652859106,"sku":"NC-PRENATAL","price":50.32,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0071\/8707\/1066\/files\/Prenatal.png?v=1792008941"},{"product_id":"nc-wholemega180","title":"Wholemega Fish Oil (180)","description":"\u003cp\u003eWholemega Fish Oil is a whole-food fish oil supplement made by New Chapter from 100% wild Alaskan salmon oil — no farmed salmon and no genetically modified salmon. Each two-softgel serving delivers 935 mg of good omegas, naturally occurring astaxanthin, and vitamin D3 (13% Daily Value), all preserved within the whole-food fatty-acid profile of salmon oil as it is found in nature, including 17 omega fatty acids.\u003c\/p\u003e\u003cp\u003eThe salmon oil is upcycled — sourced from wild Alaskan salmon trim that would otherwise go to waste — and is the first Upcycled Certified® supplement of its kind. New Chapter's Alaskan supplier uses a gentle, food-grade, extra-virgin process that uses no bleaching, no chemical isolation, and no high-heat sterilization, preserving the full spectrum of omega fatty acids including EPA (Eicosapentaenoic Acid), DHA (Docosahexaenoic Acid), and additional omega-3, omega-5, omega-6, omega-7, and omega-9 fatty acids. The salmon fishery is third-party validated by Certified Seafood International (CSI) to meet their environmentally responsible fishery management standard.\u003c\/p\u003e\u003cp\u003eWholemega is clinically shown to help improve the Omega-3 Index in just two weeks and to help retain healthy triglyceride levels. It supports heart health and provides fatty acids that support brain, eye, joint, and skin health.\u003c\/p\u003e\u003cp\u003eThe formula includes New Chapter's proprietary Botanical Antioxidant Stability System™ (B.A.S.S.™) — a 12 mg blend of Organic Oregano (Origanum vulgare) leaf supercritical extract and Rosemary (Rosmarinus officinalis) leaf supercritical extract — to help preserve freshness. The softgel capsule is made with Halal-certified gelatin and glycerin, and tocopherols are added to further preserve freshness.\u003c\/p\u003e\u003cp\u003eWholemega is Certified Gluten-Free by NSF and meets NSF\/ANSI 173 standards for mercury and other heavy metals. It is IGEN GMO Tested and does not contain common GE genes or proteins. The premium softgel capsules are BSE free. New Chapter manufactures Wholemega in the USA from globally sourced ingredients.\u003c\/p\u003e","brand":"New Chapter","offers":[{"title":"Default Title","offer_id":43889654366434,"sku":"NC-WHOLEMEGA180","price":50.32,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0071\/8707\/1066\/products\/omega_pic_1.png?v=1678339132"},{"product_id":"nc-wholemega60","title":"Wholemega Fish Oil (60)","description":"\u003cp\u003eWholemega is a softgel fish oil supplement made by New Chapter from 100% wild Alaskan salmon oil — no farmed salmon and no genetically modified salmon. Each two-softgel serving provides 2,000 mg of Wild Alaskan Salmon Oil (upcycled) delivering 935 mg of good omegas, including 17 omega fatty acids: EPA (Eicosapentaenoic Acid), DHA (Docosahexaenoic Acid), and additional omega-3, omega-5, omega-6, omega-7, and omega-9 fatty acids. The oil also provides naturally occurring astaxanthin and vitamin D3 as found in the whole-food profile of salmon oil.\u003c\/p\u003e\u003cp\u003eThe salmon oil is processed via an extra-virgin method that uses no bleaching, no chemical isolation, and no high-heat sterilization, preserving the whole-food fatty acid profile as it exists in nature. New Chapter's Alaskan supplier uses a gentle, food-grade process, and the salmon source is upcycled — using salmon trim that would otherwise go to waste — making Wholemega the first Upcycled Certified® supplement of its kind.\u003c\/p\u003e\u003cp\u003eThe formula includes New Chapter's proprietary Botanical Antioxidant Stability System (B.A.S.S.) blend, combining Organic Oregano (Origanum vulgare) leaf supercritical extract and Rosemary (Rosmarinus officinalis) leaf supercritical extract to help preserve freshness. Softgel capsules are made with Halal gelatin and glycerin, and the formula contains tocopherols to further support freshness.\u003c\/p\u003e\u003cp\u003eWholemega is designed for adults seeking daily omega fatty acid support for heart, brain, eye, joint, and skin health. It fits conveniently into a daily routine taken with food. The salmon is sourced from Alaskan fisheries third-party validated by Certified Seafood International (CSI) to meet their environmentally responsible fishery management standard. Wholemega is Certified Gluten-Free by NSF, IGEN GMO Tested, and meets or exceeds the NSF\/ANSI 173 standard for mercury and other heavy metals as certified by NSF. Softgel capsules are BSE free. The product is manufactured in the USA from globally sourced ingredients.\u003c\/p\u003e","brand":"New Chapter","offers":[{"title":"Default Title","offer_id":43889654497506,"sku":"NC-WHOLEMEGA60","price":20.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0071\/8707\/1066\/products\/omega_pic.png?v=1678339133"},{"product_id":"nc-bonestreng-90","title":"Bone Strength (90)","description":"\u003cp\u003eNew Chapter Bone Strength Take Care Slim Tablets deliver organic, plant-based calcium from red marine algae (Lithothamnion spp.) harvested from the wild coastline of Iceland. The algae source provides whole-food calcium co-occurring with magnesium and 70+ naturally occurring trace minerals in their naturally occurring ratios — a multi-mineral matrix distinct from single-mineral limestone-derived calcium.\u003c\/p\u003e\u003cp\u003eThe formula is completed by vegan vitamin D3 (as cholecalciferol from pine [Pinus taeda]), which supports proper calcium absorption, and vitamin K2 (as menaquinone-7), which helps direct calcium to bones and joints. Vitamin K1 (as phylloquinone from ferment media) is also included in every serving.\u003c\/p\u003e\u003cp\u003eBone Strength Take Care Slim Tablets are designed for adults looking to support healthy bone density, strong teeth, normal bone creation, joint function, and cardiovascular health through daily use. The formula is suited to vegans and vegetarians, postmenopausal women with increased bone health needs, adults seeking to help fill calcium gaps in their diet, and those focused on long-term bone health support.\u003c\/p\u003e\u003cp\u003eThe tablets are slim and designed for ease of swallowing. The plant-based calcium source is backed by 27 studies and has been researched by international experts in orthopedics, sports medicine, and physiology.\u003c\/p\u003e\u003cp\u003eEvery lot is tested for heavy metals including lead, identity-tested by an independent ISO\/IEC 17025-accredited lab, and tested to verify potency of every nutrient on the label. Real-time stability testing confirms every ingredient stays potent through expiration. The formula is made without 150+ banned ingredients. It is Certified Organic by Where Food Comes From Organic, Non-GMO Project Verified, Certified Gluten Free by NSF, and Orthodox Union Certified Kosher.\u003c\/p\u003e","brand":"New Chapter","offers":[{"title":"Default Title","offer_id":43889654759650,"sku":"NC-BONESTRENG_90","price":30.23,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0071\/8707\/1066\/products\/bone_90_pic.png?v=1678339145"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0071\/8707\/1066\/collections\/New_Chapter_logo.png?v=1786727400","url":"https:\/\/mhpvitamins.myshopify.com\/collections\/new-chapter.oembed","provider":"Mountain States Health Products Inc","version":"1.0","type":"link"}