{"title":"Dr. Jen's","description":"\u003cp\u003eDr. Jen Natural is a dentist-founded oral care brand specializing in biomimetic remineralization and clean-ingredient formulation. Products include pharmaceutical-grade nano-hydroxyapatite toothpastes, peptide-enhanced enamel formulas, and oral microbiome-supportive rinses for enamel strength, sensitivity, dry mouth, and periodontal and orthodontic care needs.\u003c\/p\u003e","products":[{"product_id":"dr-jens-toothpaste","title":"DR JEN'S TOOTHPASTE","description":"\u003cp\u003eDr. Jen's Fluoride-Free 10% Premium Nano-Hydroxyapatite Toothpaste is a fluoride-free toothpaste made in an FDA-registered facility in the USA. It is formulated at 10% nano-hydroxyapatite (nHAp) — the same mineral that makes up tooth enamel — and is described by the manufacturer as the first and only fluoride-free nano-hydroxyapatite toothpaste with a naturally derived formula at this concentration.\u003c\/p\u003e\u003cp\u003eThe nano-hydroxyapatite used is EU-certified, rod-shaped crystal nHAp at premium grade. The formula also incorporates xylitol and a proprietary essential oil complex. The Cool Mint variant contains peppermint oil (Mentha arvensis) and spearmint oil (Mentha spicata) as natural flavoring and freshness agents, along with botanical extracts including anise extract (Illicium verum), papaya extract, and black cherry extract. The Strawberry variant features natural strawberry flavor, citric acid, and calendula extract. The Watermelon variant features natural watermelon flavor. Base ingredients across variants include glycerin, water, hydrated silica, xanthan gum, and potassium sorbate.\u003c\/p\u003e\u003cp\u003eThe low-abrasion hydrated silica provides everyday polishing, and the formula contains no SLS, no titanium dioxide, no artificial color, no propylene glycol, no artificial flavors, no pain blockers, and no fillers. Xylitol is included to support oral microbiome balance.\u003c\/p\u003e\u003cp\u003eDr. Jen's is developed and owned by a dentist and is recommended and used by dentists. It is designed for anyone who chooses fluoride-free oral care, whether for cleaner ingredients, specific wellness approaches, or advanced fluoride-free performance. The toothpaste is formulated for twice-daily use as part of a consistent brushing routine.\u003c\/p\u003e","brand":"Dr. Jen's","offers":[{"title":"Default Title","offer_id":44447119474914,"sku":"DJ-TOOTHPASTE","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0071\/8707\/1066\/files\/Dr._Jen_Toothpaste_pic_narrow5_for_vitamins_3b062d1f-2de2-496f-9e90-3cec95dae388.png?v=1714765849"},{"product_id":"dr-jens-kids-toothpaste-strawberry","title":"Dr. Jens Kid's Toothpaste - Strawberry","description":"\u003cp\u003eDr. Jen's Fluoride-Free 10% Premium Nano-Hydroxyapatite Toothpaste in Strawberry is a fluoride-free toothpaste formulated at 10% concentration of premium-grade, EU-certified rod-shaped nano-hydroxyapatite (nHAp) — the same mineral that makes up tooth enamel — blended with a proprietary essential oil complex and botanicals. It is dentist-developed and dentist-owned, made in an FDA-registered facility in the USA, and recommended and used by dentists worldwide.\u003c\/p\u003e\u003cp\u003eThe formula centers on nano-hydroxyapatite at 10% concentration, the specific level the Scientific Committee on Consumer Safety (SCCS) has officially recognized as safe in toothpaste composed of rod-shaped particles. Xylitol is included to support oral microbiome balance. Calendula extract is a botanical ingredient within the formula. The base is composed of glycerin, water, hydrated silica, xanthan gum, and potassium sorbate, with natural strawberry flavor and citric acid. Low-abrasion hydrated silica provides safe, everyday polishing of tooth surfaces.\u003c\/p\u003e\u003cp\u003eThe toothpaste contains no SLS, no titanium dioxide, no artificial color, no propylene glycol, no fluoride, no artificial flavor, no pain blockers, and no fillers. Every ingredient is chosen with purpose in a transparent, science-backed formula built for daily, long-term use.\u003c\/p\u003e\u003cp\u003eThis toothpaste is suited for anyone who chooses fluoride-free oral care without compromising on performance — whether they prefer cleaner ingredients, follow specific wellness approaches, or are seeking an advanced fluoride-free option. It is formulated for safe, everyday brushing by families and individuals worldwide.\u003c\/p\u003e","brand":"Dr. Jen's","offers":[{"title":"Default Title","offer_id":47142108725474,"sku":"DJ-KIDSTOOTH","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0071\/8707\/1066\/files\/DrJenn_kids_toothpaste.png?v=1764007125"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0071\/8707\/1066\/collections\/Dr_Jen_s_logo.png?v=1790008261","url":"https:\/\/mhpvitamins.myshopify.com\/collections\/dr-jens.oembed","provider":"Mountain States Health Products Inc","version":"1.0","type":"link"}